Advice The way to Create an Editorial Calendar (+Loose Template!)


New member
Nov 2, 2021
Being a content material writer can also be overwhelming. Maintaining with weblog posts, guides, and the whole lot else at the time table is difficult paintings!

Now, consider a machine that assists in keeping monitor of the entire content material you wish to have to create, the entire steps it’s a must to take when growing it, and the place every piece of content material is at in its introduction procedure.

trello editorial calendar template

Sound like dream? Neatly, it’s now not. It’s referred to as an article calendar and on this publish, I’m going to turn you precisely the best way to create one, with a loose template too!

For those who’re in search of a solution to streamline and accelerate your paintings float, learn on.

Desk of contents​

What’s an article calendar?​

A piece of writing calendar is greater than only a time table of your content material. It’s a visible device that shall we one individual or a whole workforce to devise, create, time table, and advertise content material—for the following week, month, and even yr. It comprises the duties, workforce individuals, and due dates concerned at each and every level.

Why use an article calendar?​

Some great benefits of the usage of an article calendar are many, however listed below are a couple of:

  • Extra cohesive content material. While you plan out your content material upfront, you’ll arrange it into subject matters and create items that strengthen one every other every month.
  • Save time. You all the time know precisely what content material to paintings on subsequent, taking writers block out of the equation. Plus, your entire duties are prioritized and streamlined. Some editorial calendar equipment also have integrations the place you’ll put up and advertise throughout a couple of platforms without delay.
  • Keep heading in the right direction. A piece of writing calendar guarantees that you simply and each and every workforce member can growth along side the timeline of a venture, and ensure no process is left undone or behind schedule.
  • Retailer concepts. Combining an concept financial institution together with your content material calendar could be very efficient concept taking pictures at the pass, particularly if you’ll get right of entry to your calendar on cell.

In my revel in, the usage of an article calendar has made an incredible distinction in the best way I paintings and I’ve by no means seemed again. Procrastination ceaselessly happens after we don’t know what to do subsequent, and so we prolong the paintings to hand.

However for me no less than, after I know that each one I wish to do is behavior the other duties indexed in my particular checklists, I’m extra productive and I procrastinate a lot much less. Now, I’m hoping it will possibly do the similar for you!

Stay studying and I’ll display you the way you’ll use a loose template of a Trello-based editorial calendar.

The way to create an article calendar​

Listed here are some foundational rules to lead you within the procedure.

1. Identify a unfastened content material technique​

Whilst an article calendar let you to refine your content material technique, you do wish to have an preliminary framework to start with. You’ll be able to use our information to making a content material technique for a deeper dive, however listed below are some fundamental questions initially.

  • What are your targets? Are you having a look to extend natural site visitors with weblog posts, generate leads with gated content material, produce gross sales enablement fabrics? This will likely let you resolution the following query…
  • What kind(s) of content material are you making? For natural site visitors, you’ll want search engine marketing weblog posts. For gated content material, you’ll wish to produce PDF ebooks. For gross sales enablement, you’ll wish to create one-sheets and slide decks. For emblem consciousness and hyperlink development, you’ll most likely wish to write visitor posts.
  • How a lot content material do you wish to have to put up? In line with the content material kind and workforce dimension, you’ll have some sensible targets and goals for a way a lot content material you wish to have to put up every week, month, and yr.

editorial calendar - content marketing matrix

Symbol supply

2. Lay out your paintings float​

After getting an concept of what content material you wish to have to provide and what sort of of it, you’ll lay out your workflow. This comprises:

  • Your ideation procedure. How do you to find, retailer, and set up your content material concepts?
  • search engine marketing optimizations. You’ll wish to come with key phrase analysis and on-site and off-site duties.
  • Lay out the other phases and particular actions of your workflow, and assign any tags, colour codes, or labels which are vital to visualise and take care of manufacturing timelines.

3. Select an article calendar instrument​

With an figuring out of your technique, workflow, and workforce dimension, now you’ll wish to to find out which instrument is best suited for you and/or your workforce. Which is what this subsequent segment will quilt.

editorial calendar example by monday

Symbol supply

Editorial calendar equipment​

There are a number of other approaches and equipment you’ll use to create your personal editorial calendar free of charge.

Challenge control instrument​

Challenge control instrument like Asana and Trello are ceaselessly the go-to for editorial calendars. My coworkers and I take advantage of the loose model of Trello and we adore it! With Trello, you’ve gotten a workspace and inside your workspace you’ll create forums. Inside of forums are playing cards the place you’ll upload descriptions, checklists, labels, due dates, attachments, and extra. This makes it easy to stay monitor of more than a few facets of the content material introduction procedure.

trello editorial calendar template

You’ll be able to additionally invite others to paintings to your forums. That is nice for collaboration, however now not the most productive for enormous groups since it will possibly grow to be relatively messy with too many playing cards and labels.

You’ll be able to improve to the paid model for extra power-ups and robust integration options.

Stay studying to obtain our Trello editorial calendar template.


Spreadsheet instrument like Excel and Google Sheets can be utilized for editorial calendars for those who don’t have the time to be told new instrument, however they’re extra handbook and now not as visible. I’ve made an instance in a spreadsheet to display what an article calendar in Excel/Google doctors may appear to be. Be at liberty to make your personal in response to this recommendation.

editorial calendar template - spreadsheet

Common calendars​

Common calendars like Outlook or Google Calendar can also be just right alternatives for visualizing and scheduling duties rapid and simple—plus you’ll get integrated reminders. Moreover, you’ll create tick list templates with particular duties around the other phases of the workflow, and paste them into the calendar observe box to stay monitor of what you’ve gotten completed and what’s ultimate.

Nonetheless, common calendars is probably not the most productive if you wish to stay monitor of standing in an orderly approach and spot the whole lot in a single look. Right here’s a easy review of the way a month’s price of deliberate content material may appear to be in Google Calendar, with colour codes used to spot the kind of content material and standing.

editorial calendar example

Loose Trello editorial calendar template​

Good enough! Let me proportion with you my Trello editorial calendar template. It really works wonders for me in development out my content material advertising and marketing funnel, so I wish to proportion it with you!

Right here’s the hyperlink:

Trello editorial calendar template

Right here’s what it looks as if:

trello editorial calendar template

And listed below are its 3 parts:

  • Lists: The lists are used to constitute the other phases of content material, from ideation to promotion.
  • Checklists: The checklists are used so as to add duties to playing cards.
  • Labels: Coloured labels constitute statuses, for instance “Pending assessment”.

When making a decision to make content material on one in every of your concepts, merely transfer the cardboard into the “date assigned” checklist and set a date for it.

The lists​

This Trello editorial calendar board is composed of 6 lists:

  1. Visitor publish concepts: Retail outlets your entire concepts for visitor content material
  2. In-house publish concepts – Retail outlets your entire concepts for personal content material
  3. Date assigned – Content material concepts that you’ve scheduled
  4. In growth – Content material which are within the making
  5. Printed – Printed content material
  6. Sources – Tick list templates and different assets.

As discussed above, every checklist is composed of playing cards, which can be your content material concepts. You’ll be able to upload checklists, labels, and dates to every card.

The checklists​

This editorial calendar has a number of other checklists, every related to other phases of the content material introduction procedure. Alright, however what sort of tick list am I speaking about right here? Neatly, if truth be told, checklists for serving to you alongside each and every step of the method!

  1. Key phrase analysis – That is the first actual tick list you behavior when growing a work of content material. Right here you’ll make a choice from the loose manner, or the paid manner the usage of Ahrefs. I take advantage of each strategies. I’ve made a publish on the best way to do loose key phrase analysis.
  2. Evaluate draft tick list: Identify, content material construction, name to motion, pictures known.
  3. Evaluate tick list. Related when enhancing your first draft and getting it able for newsletter. It’s mainly on-site search engine marketing stuff, optimizing for social media sharing, high quality test and many others.
    trello editorial calendar template - review checklist
  4. Publishing and preliminary promotion tick list. For publishing and selling your content material. It’s an inventory of a number of other channels to advertise your content material in.
  5. Observe-up promo tick list. Promotion actions 365 days after newsletter.
  6. Pinterest publishing tick list: Step by step tick list on the best way to make pins and time table them for publish promotion on Pinterest.

To import any of those checklists right into a card:

  1. Pass to the cardboard through which you wish to have to import a tick list
  2. Click on the “Tick list” choice at the card’s right-hand facet.
  3. Select “Reproduction pieces from…” and make a choice your meant tick list from the menu.

The labels​

On this template, I take advantage of labels for content material kind in addition to standing. That is nice for staying arranged and in keep watch over of your time table.

You’ll be able to upload new labels as neatly to customise it as you would like. Listed here are the labels I take advantage of for content material varieties:

  • Weblog publish
  • Video
  • Electronic mail e-newsletter
  • Visitor publish
  • Freebie
  • Podcast episode
  • Passive source of revenue merchandise

Listed here are the labels I take advantage of for content material standing:

  • Draft in growth
  • Pending assessment
  • Scheduled (put up date)
  • Printed

trello editorial calendar template - labels

The way to get this loose editorial calendar template​

Right here’s the way you get your reproduction of the board:

  1. For those who don’t have a Trello account already, pass join Trello at Trello.com
  2. Log in for your Trello account
  3. As soon as signed up / logged in, click on right here
  4. Now you must be throughout the board. Click on the icon with the three dots on it on the best correct, and make a choice “Extra”.
  5. Click on at the “reproduction board” choice
    trello editorial calendar template
  6. Now return for your workspace review in Trello. You must be capable of get right of entry to your new editorial calendar from there!

Professional pointers for this editorial calendar​

Now I’ll go away you with some ultimate pointers for purchasing essentially the most out of this template!

1. Customise for your liking​

Notice that this editorial calendar is a template, and you’ll edit it the best way you wish to have. The extra detailed customization is added to it, the easier. If it fits your wishes as it’s, nice!

2. Get Trello for cell​

Obtain the Trello app to your cell phone and use the widget to seize concepts briefly whilst you’re out and about. Right here’s how

  1. First, obtain and set up the Trello app from Appstore or Google Play
  2. 2d, upload the widget for your telephone’s widget space
  3. Then, wait till you’re hit with a content material concept. Now, briefly get your telephone out and click on the widget’s “Upload card” button
  4. Select the Trello board and the checklist that you wish to have the cardboard to be added to. This may be one in every of your concept lists. Like this:
    trello editorial calendar template -card example
  5. In spite of everything, click on the “Upload” button, and that’s it! Your new concept has been stored for your concept checklist.

3. Use the calendar power-up​

When the calendar power-up is activated in Trello you’re going to see the scheduled posts within the Trello calendar making as much as a month’s price of content material visual at a look. Merely click on the calendar power-up positioned on the best of your board.

trello editorial calendar template - calendar power up

Now you’ll see a calendar with your entire playing cards visual on the assigned date, with its labels. I’ve completed some demo scheduling with playing cards in the entire other lists to turn you the way it looks as if within the Trello calendar

editorial calendar example

Within the calendar view you might click on at the playing cards and think about them without delay from the calendar interface. Realize that the entire standing labels also are appearing, which will provide you with a just right review of standing of the entire scheduled posts. The labels are defined in additional element underneath in conjunction with the opposite options of the board.

4. Use Mammoth​

When you’ve got a WordPress website and write your content material in Microsoft Phrase or in Google Medical doctors, you’ll use a plugin referred to as Mammoth .docx converter to import a publish out of your writing shopper simply into WordPress!

5. Use Yoast​

Now you’ll do exactly the duties on this tick list and get the stuff completed! The YOAST search engine marketing plugin could be very useful when running thru this checklist.

Get started development out your editorial calendar​

The usage of some type of an article calendar is a will have to for each and every content material writer. I’m hoping you’ve gotten loved studying this publish and that it has equipped you with some optimistic worth.

Experience this editorial calendar! I’m hoping it makes a distinction for your workflow potency. Please go away a remark if in case you have any questions and I’ll feel free to reply to them the most productive I will!


In regards to the creator​

René Frydson is a 33-year-old passionate virtual marketer, blogger, and productiveness fanatic from a small town referred to as Forde in Western Norway. Along his formal training in advertising and marketing control with a area of expertise in virtual advertising and marketing, Renè has 6+ years of revel in from his personal ventures on-line. He has hands-on revel in from his employment within the advertising and marketing division of a giant power corporate in Norway. Sign up for him over at themarketingonion.com the place he publishes fascinating and informative content material inside the virtual advertising and marketing and productiveness house.